50 Years Apple: How a garage changed the world

This book traces the history of Apple over a period of 50 years. Starting with its humble beginnings in a garage, it traces its rise to become one of the most influential technology companies in the world. It highlights the technical, economic and cultural developments of the company and shows how Apple has shaped and changed entire industries with innovations in hardware, software and design. This book is aimed at both beginners without in-depth knowledge and experienced Apple users who are interested in the background, context and historical development of the company. In contrast to technology-based or predominantly economic accounts, the book offers a holistic overview of the entire Apple universe. The story is deliberately told in an easy-to- understand, narrative style, so that complex technical and strategic developments are explained in acomprehensible and entertaining way. The focus is not only on products, but also on Apple's vision, philosophy and influence on technology, society and everyday culture. Read more